As a non-profit a donation is valuable. Sometimes more valuable than data. But, the attention and dedication of a potential giver can change rapidly and you need to make it extremely simple to make a donation.

Challenge

Save the Children Sweden had low conversion rate on the giving page and a long way to get there from the start page.

Solution

Me and the web team launched an easier way of giving, where you choose the pre-shown amount and pay via phone, in less than 20 seconds. We also launched a “Give now” button on the start page.

Effect

The solution broke even after 14 days and reached seven figures after one and a half month. The solution then stood for 50% of the revenue for one off donations. Conversion rate was stable above 15%.

My role

My role involved acting as a business analyst, collecting requirements, write user stories, refine with the developer and UX-designer and test idea.